ALC, a data firm based in Princeton, NJ, has opened a Dallas/Fort Worth office. The new location will be run by David Dotson, who was named vice president of southwest regional operations.
“The Southwest U.S. region has seen tremendous growth in all direct mail sectors-insurance, finance, retail, fundraising, SOHO, and B-to-B. It is also growing in diversity with a rising Hispanic population, higher numbers of retirees, and other factors impacting the overall demographic profile,” said Dotson in a statement.
“With a strong presence in the region, ALC can be more aggressive at providing customer acquisition and development strategies, specific to the region, that require custom combinations of response and compiled data.”
The new office address is located at 99 Trophy Club Drive, Trophy Club, TX 76272.
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