ALC of NY Wins Time Life Files
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by Chief Marketer Staff
ALC of New York LLC has been appointed to represent the list portfolio of Time Life Inc., effective July 6.
The appointment involves six lists, including a last-12-month buyers master file with more than 2 million names. The total number of data cards has been consolidated to six, down from a previous total of 16 list segments. Millard Group Inc. will continue to manage these files through July 5.
New data cards with last-12-month buyers will be released for Time Life Music with 1.8 million records; Time Life Video, 1.2 million; Time Life Spanish, 71,000; Time Life Infomercials, 1.1 million and Time Life Enhanced with 1.7 million. ALC of New York said it will announce base price increases and selection surcharges next week.
