ALC Acquires CircTrack

Posted on by Chief Marketer Staff

American List Counsel has acquired CircTrack, a research service founded in 1997 by circulation guru Dan Capell.

Designed to assist publishing executives, CircTrack provides research that benchmarks circulation performance indicators.

Editor Dan Capell will continue to provide editorial analysis. Kevin Whelan will remain as publisher.

ALC plans to enhance CircTrack by adding data, customized reports, trend and best practices analyses.

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