Ad Network Will Target Online Behavior
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by Chief Marketer Staff
New York-based Tacoda Systems Inc. is making preparations to launch AudienceMatch Network (AMN), an Internet based pay-per-click advertising network for online direct marketing and search engine marketing promotions.
Targeting will be based on online behavioral and demographic data collected and maintained on approximately 60 Web sites participating in the network. Roughly 100 unnamed advertisers will be part of the launch, according Tacoda.
An offer box will be placed on the affiliated Web pages to highlight offers and provide a place for opting-out from receiving AMN advertising.
Within two months the number of Web site and participating advertising are expected to increase to 1,000, each, based on Tacoda’s projections.
