Acxiom Corp. has launched Personicx International, a segmentation system tailored for customers outside of North America.
The new system relies on the data assets Acxiom acquired in 2004 when it purchased Claritas Europe and Consodata. The first countries in which Personicx International will be available are the U.K.; Germany; France; Spain; the United States; Poland; the Netherlands; and Portugal.
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