The ABC Radio network plans to introduce demographic targeting for advertisers to reach listeners of digital streaming radio programming.

ABC Radio has tapped VitalStream Holdings Inc. to provide online advertising insertion and streaming media technology, in addition to serving as its ad rep.

Demographics collected during a registration process for accessing programming are expected to include age, gender and region.

The ABC Radio network plans to introduce demographic targeting for advertisers to reach listeners of digital streaming radio programming.

ABC Radio has tapped VitalStream Holdings Inc. to provide online advertising insertion and streaming media technology, in addition to serving as its ad rep.

Demographics collected during a registration process for accessing programming are expected to include age, gender and region.