ABC Plugs Oscar Promotion Around ‘Jimmy Kimmel Live’
ABC is promoting its coverage of the upcoming “Academy Awards” telecast with radio and online sweepstakes tied to “Jimmy Kimmel Live.”
A radio promotion, which ends today, offers people in 13 markets a chance to win a trip to Los Angeles, including hotel accommodations and tickets to Kimmel’s show. To vie for the prize, contestants have to correctly answer trivia questions about the Oscars and Kimmel’s show.
One grand prize winner will be selected in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Washington, D.C., Dallas, Houston, Atlanta, Detroit, Tampa and Miami, FL. Five others will win iTunes in each market.
A separate online promotion will run Feb. 24-26 at www.jklaftertheacademyawards.com, inviting visitors to answer trivia questions to win a 42-inch TV.
The site encourages online competitors to watch Kimmel’s third annual post-Oscars special on Feb. 24 at 12:05 a.m. ET to be able to answer the questions. Ben Affleck will be one of Kimmel’s guests on the special.
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