A Slice of Pizza, Topped with Adult Swim
It’s a match made at midnight, or there about.
Pizza Hut and the late-night television network, Adult Swim, can expect some pretty kooky video submissions, as entrants in the “Fan-Made Contest” are asked to play out their favorite pizza moments on video. Those videos are being submitted to Adultswim.com/fanmade with the favorite appearing in a customer commercial for Pizza Hut this summer. The winner also gets an all-expense paid trip to watch the spot be filmed.
Young adult viewers of “Adult Swim” are tailor-made for the promotion. The animated and live-action series airs nightly from 9 pm to 6 am, when hunger pangs are likely to strike.
The contest began last week in Baton Rouge, LA, at the first stop of The Ragbag of Jollification, a 10-stop series of Adult Swim block parties being held near college campuses with carnival-themed games, live music and giveaways. To hype the contest, a Pizza Hut “Fan-Made Contest” tent will be open for people to film their videos.
Once the tour ends, promotions for the contest begin on-air and online from May 2 through May 22 for others to upload videos. A review takes place internally before a public vote for five finalists beginning May 31 through June 12.
“Programs like this give us a tremendous opportunity to engage them at a very high level, allowing them to interact with our partners in a way that can really achieve great results.”
This multi-tiered program will be executed on-site, on-air and online.
