Marketing automation is one of the fastest growing sectors in the martech landscape. But there are some costly mistakes that can turn automation from a growth engine into a cost center.
On Entrepreneur.com, Uberflip’s Hana Abaza shares the top seven marketing automation mistakes companies are making today.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.