60 Minutes II Piece on Consumer Information to Air Wednesday

Posted on by Chief Marketer Staff

A 60 Minutes II segment on consumer data use within the financial services industry is set to air on April 30, producer Harry Moses confirmed. The program will be broadcast on the CBS network.

Moses noted that 60 Minutes II is a news program, and that breaking events can always cause a last-minute preemption.

The piece, which was researched during the fall Direct Marketing Association conference, will feature Vinod Gupta, chairman and CEO of infoUSA. A 60 Minutes II crew did some follow-up filming at infoUSA

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