5 Types of Content You Should Be Creating
Content marketing can be very successful if done correctly. While there are many different types of content companies can generate, sometimes the well becomes dry and businesses struggle to churn out content that resonates with customers and search engines. It’s important to consider the topic of the content, and the type or format of the content you’re producing. When coming up with ideas, ask yourself what questions customers frequently have about your products or services; what information you can give customers that positions your business as a leader in the industry; and what content your audience wants or needs to make decisions. There are five types of content many organizations seem to be allergic to, but they should be considered: 1) pricing/cost, 2) comparisons, 3) free guides, 4) interviews and 5) video. (Marketing Land)
