Outbound lead-generation teams don’t always have the warmest of relationships with sales teams, which means management should keep a close eye on any tension that develops between those two parties. “When the sales team cooperates, and actively participates in the outbound lead generation process, they will bring a tremendous amount of value to the team, which will in turn provide a boost to their own efforts and the entire company, in general.” Here are four things to avoid when trying to forge strong relationships between these two teams:
1)
Network
