At recent marketing conferences, brand marketers have been talking about the outdated agency model and agency’s inability to drive results. There’s no doubt 
that brand marketers are rethinking their agency relationships and the need to partner with non-traditional companies to meet today’s challenges.
Forbes opines that this has created opportunities for agency veterans to jump to the brand side as a way to lead the innovations brand marketers are seeking. However, once they get there these creative find that the grass is not always greener on the client-side.
Forbes outlines four tips to keep creative talent happy so they don’t jump ship.
Related articles:
The Changing Role of the Executive Creative Director: Q&A
6 Hard & Soft Skills to Look for When Hiring Marketing Talent
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