33% of U.S. Internet Users Stop Following a Brand on Social Media Because of too Many Updates
Brands with social media presences should consider whether or not they’re being too “loud” or “chatty” on those channels. According to a study from SocialVibe, 33 percent of U.S. Internet users have ended a relationship with a brand on social media because of too many updates. Meanwhile, 22 percent stopped following a brand’s social media updates because the brand’s values and/or content is different from their original perception, 19 percent didn’t see value in keeping the connection and 9 percent followed the brand after seeing an ad and didn’t want to remain connected. The study also found that 39 percent of Internet users say they rarely end a connection with a brand on social media, while 27 percent say they sometimes do, 24 percent say they never do and 10 percent say they always do. (eMarketer)
