24/7 Real Media, Inc. has teamed up with Vindigo, a U.S. mobile media company, to deliver a wireless protocol (WAP) advertising services.
The system uses 24/7’s Open AdStream online advertising platform to deliver the ads. WAP enables mobile phones to access Web sites and their content, which have been developed specifically for mobile phones.
“As the leading provider of mobile media, Vindigo is poised to capitalize on the burgeoning market of mobile advertising,” said Vindigo vice president Carrie Himelfarb in a statement. “24/7 Real Media’s Open AdStream is the only technology of its kind robust enough to enhance mobile advertisers’ ability to target campaigns and effectively track results.
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