Month: October 2013
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Infographic: Email Marketing Cheat Sheet
Marketo, a marketing automation software company, has shared a cheat sheet for email marketers. The infographic covers how much time email marketers should try to spend on various aspects of running a campaign, what marketers should focus on testing the most and optimal send times. Here are some of the notable tidbits from the cheat […]
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Agencies
Using Data to Give Experiences and Engagement Context
To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.
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More Than Half of U.S. Adult Internet Users Will Use Digital Coupons in 2013
If projections from eMarketer are accurate, 52.0 percent of adult Internet users in the U.S. will use digital coupons this year. By 2015, that figure is expected to rise to 57.5 percent. According to eMarketer, there will be 102.5 million adults using digital coupons this year in the U.S., up 11.0 percent from the 92.3 […]
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Study: 85% of Web Pages Are Not Compliant With the New TCPA Revisions
On Oct. 16, two major revisions to the Telephone Consumer Protection Act (TCPA) went into effect. However, a study from PerformLine finds that most Web pages collecting contact information are not in compliance with the updated TCPA. One of the revisions to the TCPA requires marketers to obtain “prior express written consent” for all autodialed […]
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Nearly $3 of Every $10 Spent on Paid Search Went to Mobile Devices in Q3 2013
A new report from The Search Agency offers an in-depth look at the paid-search landscape in the third quarter of 2013. Among the notable findings in the “State of Paid Search Report” is that paid-search spend on desktops continues to decline, while paid-search spend on smartphones and tablets continues to rise. Overall trends According to […]
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Infographic: Why Content and Social Sharing Are a Perfect Match for B2B Marketers
Content4Demand, a B2B company specializing in custom content creation, has created an infographic laying out the tangible benefits of sharing content via social media for B2B companies. Using findings from DemandGen’s “2013 B2B Content Preferences Survey” and “2012 B2B Buyer Survey,” along with other resources, the company shares some interesting and important data, including: –
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Report: Mobile Gets 18% of Retail Facebook Ad Spend in Q3 2013, iOS Destroys Android in ROI
According to a report from Nanigans, a SaaS platform for performance marketing, retail is dragging its feet to catch up to the average adoption of mobile Facebook ad spend. Also, retailers should consider iOS as the (far) superior mobile platform to advertise on. Budget allocation Nanigans’ report, “Facebook Advertising Benchmark Report
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Social
20 Tactics for Building a New Social Media Presence
Marketers who are charged with building social media presences from scratch have quite a task on their hands. The good news is that there are plenty of quick-win tactics to build audiences up to minimum critical mass.
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Agencies
Why Modern Marketers Need More Than Visitor Analytics
In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.
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Agencies
Facebook Flies Solo With Mobile Ad Retargeting
Facebook is expanding its retargeting technology to mobile devices, and this time it’s doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.