Topic

Month: September 2013

  • Agencies

    Chief Marketer Listline Sept. 9

    Lists featured this week include MyTwinn and Discount Dance Supply.

  • Half of All Emails Opened on Mobile Devices, but Transactions Taken to Bigger Screens in Q2 2013

    Half of all emails were opened on mobile devices (i.e., smartphones and tablets) in the second quarter of 2013, according to a study from Experian Marketing Services. However, consumers were more inclined to carry out their transactions on desktop computers. According to Experian’s “Q2 2013 Quarterly Email Benchmark Study,” 50 percent of unique email opens […]

  • Instagram to Start Selling Ads Within the Next Year

    According to a Wall Street Journal story, Facebook’s Instagram will be ready to sell ads within the next year. The report quotes Facebook veteran and Instagram director of business operations Emily White, who says the photo- and video-based social network doesn’t have any short-term pressure to make money. Instagram, which just announced that its community […]

  • The Fight Against Affiliate Marketing Fraud in Higher Ed: Q&A with iDatafy

    It’s not too difficult to find people who will call the cost of a college education these days highway robbery, but what they might not know is that there are fraudsters who do a little looting of their own, scamming universities out of financial aid payouts. Last school year alone, about $1.2 billion in U.S. […]

  • Distributed Brand Management for a Fragmented World: Technology Is the Answer

    By Michael Weissman, chairman and CEO, SYNQY Corp.

    Marketers have a huge problem. They want deep, meaningful relationships with prospects and customers. Yet, shoppers increasingly consume content in smaller bits, in shorter bursts of time, and receive those messages from multiple sources and at different times over the lifetime of the brand experience. The challenge behind this new world of 24/7 online, on-demand engagement is: How do you convey the brand’s story? How do you engage these people in a way that works?

  • Agencies

    Dunkin’ Donuts Apologizes for Blackface Ad

    Dunkin’ Donuts has apologized for the “insensitivity” of an advertising campaign in Thailand featuring a woman in blackface makeup.

  • Agencies

    Branding Battle Wages for Sochi

    Official Olympic sponsors are being beaten by non-affiliated rivals in the race for brand awareness ahead of next year’s Sochi Winter Olympics.

  • Social

    Where Companies Go Wrong With Social Media

    For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.

  • Marketers: Merge Mobile and Social Media Marketing With These 3 Helpful Tools

    In the second quarter, Facebook had 819 million mobile monthly active users. According to Experian, 15 percent of all mobile Internet time in the U.S. is spent on social networking sites. Meanwhile, a survey conducted by Constant Contact found that 73 percent of small-business owners use their mobile devices for social media marketing. The message […]

  • Social

    Think Twice Before Using Hashtags in Facebook Posts

    The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.