May 2013 - Page 13 of 14 - Chief Marketer

NimbleCommerce and Group Commerce Merge to Accelerate Expansion of their Global Offers Network and E-commerce Platform

Combination creates largest offers and promotions network with clients in 14 countries

The Science of Colors in Marketing

Facebook is primarily blue for a rather mundane reason: Mark Zuckerberg sees blue better than he sees other colors because he’s red-green colorblind. Sometimes it’s just that simple

Agencies

Evaluating MailChimp’s Mixed-Media Campaign

(The Daily Egg) It’s easy to fall into the trap of thinking that “marketing” is synonymous with “digital,” but companies need to remember that tangible interactions are a great way to change things up a bit, in a pleasant way. Kathryn Aragon, of The Daily Egg, offers a look into how MailChimp ran a mixed-media […]

Agencies

Special Report: Multichannel Marketing to Different Ethnic Segments

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.

Digital

Snickers Runs PPC Ads to Target Misspellings by Hungry Searchers

(AdAge) Snickers found a creative way to target hungry searchers with a PPC ad campaign in the U.K. that used the top 500 search terms on Google and found the most common misspellings of those words, yielding a grand total of 25,381 words to bid on. The brand and its agency also ran “Snickers Foosball,” […]

How to Write “Awesome Frickin’ Content”

(Search Engine Watch) When asked what his best SEO tip was a couple years ago, Scott Stratten, author of “UnMarketing,” simply said to write “awesome frickin’ content.” But what does that mean? Grant Simmons, director of SEO and social product for The Search Agency, explains. Among other things, the content should answer a user’s question, […]

Agencies

How Text Messaging Can Drive App Engagement and Revenues

(MarketingProfs) Text messaging is one of the most effective direct marketing channels to attract new users as well as to increase engagement with existing customers, according to a recent study by Peggy Anne Salz, editor of MobileGroove. This article lays out what you need to know from the study, a case example from the Qeep […]

Old Media, New Tricks

(Wall Street Journal) Buying ad space on the video screens inside the Clark/Lake train station in Chicago typically involves making half a dozen phone calls and exchanging several emails or faxes with the firm that owns the screens. Now, advertisers can accomplish the same task with a few clicks of a computer mouse, thanks to […]

Digital

How To Create In-House Social Media Celebrities

(PR News Online) On this video, Nicole Yelland, director of marketing and communications at Livio, spoke with Mike Bako CEO of DS Simon Productions, about how to use Twitter to personify your brand and make it more relatable to your audiences. She’s got some interesting tips that you may not be thinking of.