Month: April 2013
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How to Measure and Boost the ROI of Your Content Marketing Efforts
A strong content marketing strategy can generate traffic, get more social shares and develop a brand’s authority, but what might not be so clear is how to measure and increase the return on investment (ROI) of those efforts. Mike Pantaliano, an SEO consultant with Distilled, offers a step-by-step walkthrough of how to use Google Analytics […]
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Education Companies Get the Highest CTR for Email Marketing Campaigns
According to a report from Silverpop, education and health care companies get the highest average click-through rates (CTRs) on email marketing campaigns. The education industry gets a mean CTR of 5.8 percent, with its top quartile achieving a CTR of 12.8 percent. The health care sector gets a mean CTR of 4.2 percent, with its […]
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Five Reasons Not to Use Marketing Automation
By Micky Long, vice president and practice director of lead nurturing, Arketi Group
As a “seasoned” B2B marketer who has jumped into the automated lead-nurturing pool with both feet and experienced significant results firsthand, I’m not having a change of heart. Marketing automation does work, but only if you do it right.
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Spring Cleaning for Marketers: Zombies, Unloved Leads, Email Upkeep and More
Spring is teasing the East Coast with sporadic warm weather these days, while it’s being downright mean to Chicagoland. Nevertheless, the reality is that we’re already a month into spring. For marketers, warm weather or not, it’s high time for some spring cleaning. This means taking stock of current processes and habits, seeing how far […]
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Interactive Infographic: The Complete History of Social Media
Avalaunch Media, a Web marketing team, has created a charming interactive infographic offering an engaging overview of the complete history of social media
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How Small and Medium-Sized Businesses Can Turn Social Media Fans Into Customers
According to a report from Bank of America, in October about a third of small-business owners said social media is an effective marketing tactic, down from 42 percent last April. Another survey from The Wall Street Journal and Vistage International found that small-business owners didn’t think much of any social network not named LinkedIn. Meanwhile, […]
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Agencies
Denny’s CMO on Stopping its Sales Free Fall
By 2010, Denny Corp.’s same-store sales had been in a free fall for at least four years. The number of customers coming to its restaurants had been declining for 20 years. The company had withstood several bankruptcies and a nasty lawsuit. It was challenged by a ton of competition and the recent recession only aggravated […]
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Agencies
Expedia CruiseShipCenters Boosts Email ROI
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.
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Agencies
Chief Marketer Listline April 18
Lists featured this week include FullBeauty.com and JSM 2013 Conference Attendees.
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Study: 81% of Consumers Search for Restaurants on Mobile Apps
If you run a restaurant, you had better make sure that your online listings are up-to-date and your menu is easily readable on a mobile device. A new study from SinglePlatform and Chadwick Martin Bailey highlights the importance of the mobile channel for restaurants, finding that more than 8 in 10 consumers have searched for […]