Topic

Month: August 2011

  • America’s Next Great Restaurant & Chipotle Unite

    In March 2011, NBC was set to launch a new reality show centered around competing restaurants, called America’s Next Great Restaurant. Out of 21 contestants, one winner of the nine-week competition would be awarded a franchise

  • 7-Eleven Slurpee Unity Tour

    During the contentious mid-term political campaign season, President Obama derided Republicans as “standing, watching us, sippin’ on a Slurpee” while Democrats pulled the car out of the ditch. The day after the elections, the President offered an olive branch to Congress, joking with reporters about hosting a Slurpee Summit at the White House with incoming Republican leader John Boehner

  • Slurpee Battle of the Bands

    7-Eleven wanted to do something that would get fans to remember Slurpee long after their liquid drink was gone

  • The Official Drink of St. Patrick’s Day

    Although the St. Patrick’s Day time period (typically 3 weeks) is a popular time for spirits consumption in the U.S., Pernod Ricard says it has always been dominated by beer, especially in the minds of consumers

  • Social

    7-Eleven Zynga Promotion

    In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%

  • Tide Loads of Hope for Haiti

    Tide’s disaster relief effort, Loads of Hope, brings free full-service laundry to devastated areas and gives residents and relief workers a simple, basic comfort: clean clothes

  • Agencies

    Buffalo Wild Wings Home Court Advantage

    Nationwide restaurant chain Buffalo Wild Wings (BWW) wanted to be known as the place to catch basketball games during the 2011 season. They were looking for a non-traditional approach that included mobile and social media and that would keep people coming back

  • The History Channel’s Swamp People

    The History Channel debuted Swamp People in 2009, averaging 3.1 million weekly viewers. Swamp People follows residents, known as Cajuns, in and around the Atchafalaya Swamp in Louisiana, who can trace their roots back to the French Canadians that settled there in the late 1700s

  • NBC News Education Nation

    Education Nation was designed to create a dialogue with influencers and consumers about providing every American with an opportunity to pursue the best education in the world. Discussions covered challenges, potential solutions and innovations within the education landscape, with the hope of once again making America the “Education Nation.”

  • Breakthrough with Bravo Upfront Campaign

    Bravo wanted to position itself as a solution to industry challenges in the 2011/12 Upfront campaign. Overall objectives were to drive brand awareness, sales and market share and communicate the network’s year-over-year growth and unique value propositions to key decision-makers