Day: November 16, 2009

• How to Find New Names and Keep Your List Fresh

  Thanks to the recession, the counts of many lists have gone down. So, what are you supposed to do to counteract decreasing file sizes? Where are you supposed to get names from so you can eventually build your own universe? Should you hoard your house file names? If everyone does that, where can the new names come from? How do brokers, managers and mailers operate in this kind of environment?

• Agencies

  Yankee Candle CFO To Retire

  Bruce L. Hartman will retire as Yankee Candle Co.

• Merkle Debuts Market Research Business

  Customer relationship marketing agency Merkle has launched a new market research practice.

• Chinese Data Mining Firm Jingwei Trims Income

  Jingwei, a data mining and customer relationship services firm based in China, generated $8.8 million in revenue during third-quarter 2009, up from the $8.6 million it pulled in during third-quarter 2008.

• Agencies

  Direct Sales Bright Spot For Abercrombie & Fitch

  Total sales at Abercrombie & Fitch fell $896.3 million during third quarter 2008 to $765.4 million in third-quarter 2009. But the apparel marketer’s direct sales can’t be blamed for this slip: