Topic

Day: March 19, 2009

  • Internet = Productivity?

    This is a sample of the popular online destinations that many would consider distracting — especially during the workday.

  • Any Way You Cut it, Google Owned February

    Google continued its dominating ways in February as it grew its market share year-over-year, according to comScore, Nielsen Online and Hitwise.

  • Ad Spending in 2008 Down 2.6%

    According to The Nielsen Company, total advertising spending in the U.S. dropped 2.6 percent in 2008, with just two out of 19 categories seeing increases from 2007.

  • Margin vs Market Share

    Often topics in the business world fall out of favor once the next great mantra comes along, either replacing and/or refuting the last . One week it might be “Who Moved My Cheese?” the next “The Four Hour Work Week.” Some…

  • Affiliates Are from Mars. Arbitragers Are from Venus.

    Here’s a tough question to answer truthfully. If you met an advertiser, especially a newer advertiser (it could be one with items for sale or who is collecting leads), and you didn’t stand to earn money off them, would you…

  • Agencies

    Charming Shoppes Trims Loss In Fourth Quarter

    Charming Shoppes Inc. generated $631.9 million in net sales during fourth-quarter 2008, down from $731.8 million in fourth-quarter 2007. The company trimmed its net loss between the two quarters from $124.4 million a year ago to $108.5 million. More, along with The Skeptic’s Take, follows.

  • Agencies

    Revenue Up, Profits Down At American Apparel

    American Apparel generated $545.1 million during 2008, well up from the $387 million it recorded in 2007. But its net income dipped from $15.5 million a year ago to $14.1 million. More, along with The Analyst’s Take, follows.

  • LeadDog Hires VP Client Partnerships

    LeadDog Marketing Group has hired Jason Danahy as vice president of client partnerships.

  • Online Marketers Ignore Sales Funnel: Study

    Most advertisers are failing to give credit for their campaigns

  • The Consolidation of Brands on the Internet

    Brand warehousing on the web? Now, more than ever, we