Topic

Month: February 2009

  • News Brief

    PIZZA HUT: is commemorating Abraham Lincoln’s 200th birthday today with a sales promotion

  • 52 Percent of US Internet Users will be Social Network Users by 2013

    Figures released on Monday by eMarketer showed that an estimated 79.5 million Internet users in the U.S. used social networks in 2008, about 41 percent of the entire Internet population in the country.

  • Mobile, Mobile, Mobile

    A recent study released by KPMG LLP, an audit, tax and advisory company, in conjunction with the venture capital new media organization AlwaysOn, highlighted the growing importance of the mobile realm.

  • Incentive Promotion: Crossing the Chasm

    The rise of the fake blogs (“flogs”) and what has subsequently been called flogvertising has its many supporters, e.g,. those making a killing and the FTC bean counters, as well as its fair share of detractors, e.g., burned…

  • Incentive Promotion: Crossing the Chasm – Part 2

    In the past we’ve written, probably more than any other publication, about various forms of incentivized marketing. It’s an amazing business that has had more comebacks than John Elway, and despite the lickin’, keeps on…

  • Resurgence of Facebook Applications

    It could easily be argued that Facebook’s redesign more than six months ago basically threw a blanket over the social network’s applications. While many of the irritating aspects of applications were muted thanks to the new interface, it came at a big cost to Facebook application developers.

  • Optimize your way to PPC success

    If you ask the top pay per click marketers what is one of the factors that have allowed them to achieve their success it’s their ability to optimize campaigns. Being able to adapt to the changing demands of the market can determine whether a PPC campaign will be successful or just a drain on your budget.

  • Spam Landscape Shifts a Bit

    Symantec recently released its “The State of Spam” monthly report for February 2009, which showed that the U.S. is losing a bit of ground to other countries in terms of being a region of origin for spam.

  • How does an Email Marketer cut through inbox clutter?

    Email marketing has had so much success that we are now starting to see more restrictions on deliverability and lists are becoming less responsive due to the increasing amount of competition.

  • National Breast Cancer Coalition Picks List Services for Brokerage

    List Services Fundraising has been selected to provide list brokerage services for the National Breast Cancer Coalition Fund.