December 2008 - Page 9 of 35

Scholastic Income Drops in Quarter

Scholastic Corp. reported a net income of $43.1 million for the second quarter, a decrease from $75.6 million in the prior year.

Agencies

Canadian Gets 15 Years for Role in Telemarketing Scam

Lloyd Prudenza has been sentenced to 15 years in jail by a U.S. court for his part in a cross-border deceptive telemarketing scheme that defrauded close to 40,000 consumers, according to the Canadian Competition Bureau.

Agencies

Meet the Broker: Lori Fursman, Stanton Direct Marketing Inc.

Today we meet Lori Fursman, director of the brokerage division at Stanton Direct Marketing Inc. Fursman feels “cautiously optimistic” about insert media advertising heading into the New Year

Listline e-Newsletter 12/18

Key Marketing Advantage has been appointed to manage this list of nearly 4.4 million individuals who responded to offers for free online games.

Agencies

‘Bolt’ Sidekick Pops Up in iPhone Game

Disney Entertainment and digital marketing agency AvatarLabs have collaborated to produce a mobile game for the Apple iPhone to promote the Disney animated movie “Bolt,” in theaters now.

Agencies

HBO Gives Hugs in Peace Sign Campaign

People don’t often give perfect strangers a hug on the streets of New York City, but street teams are making that risky move in the spirit of an HBO campaign to tie some of its shows to the 50th anniversary of the peace sign

Agencies

BCS Championship Game To Be Screened in 3D

Adding a new option play for college bowl games, Fox Sports and Sony Electronics will simulcast the FedEx BCS game between the University of Florida and the University of Oklahoma in 3D.