Topic

Month: December 2008

  • Zatarain’s Names Alcone Marketing as AOR

    Zatarain’s, a New Orleans food company, has named Alcone Marketing Group as its agency of record for its line of New Orleans style foods.

  • News Brief

    NEW YORK MUSIC STATION 106.7 LITE FM: has partnered with JetBlue Airways and State Farm Insurance for skating in Central Park in New York.

  • Advertiser Prep

    Thanksgiving is arguably our favorite holiday, and it has only a little to do with it being one of two Thursdays we don’t publish. It’s that time of year when people see the light at the end of the tunnel, the home stretch of the…

  • Increase Holiday Sales with Publisher Lead Reports From Syntryx Solutions

    Find new prospects using customized reports designed to maximize targeted online advertising reach.

  • Networking: The Invaluable ROI

    EPC’s, CTR’s and eCPM’s are all crucial numbers that make the online marketer’s day go round. It is through these numbers that our ROI and the key to our financial success in the online media space will ultimately be determined.

  • Improving Deliverability

    List managers are constantly on the search for ways to improve deliverability. I continually get asked, “how do I inbox AOL, Yahoo, Hotmail, Gmail…?”

  • Top Searches of 2008: Ask, Yahoo, AOL

    Ask.com, Yahoo! and AOL recently released various lists of top searches for 2008. Britney Spears, “Dictionary” and questions about how to get pregnant were popular.

  • Google is Top Parent Company, EA Online is Stickiest Brand

    The most recent figures released by Nielsen Online show that Google was the top parent company in October, while Electronic Arts Online was the stickiest brand.

  • Google Gains in October

    Google had another good month in October, according to comScore and Hitwise. Though their figures are different, they are agreed upon Google’s continued display of growth and strength.

  • Black Friday Online Shoppers Slept in

    According to figures released by comScore, online shoppers spent $534 million on “Black Friday,” the day after Thanksgiving. This reflected a 1 percent increase from last year’s $531 million figure.