January 2007 - Page 42 of 47

News Brief

BURGER KING: has sold more than 2 million units of its BK Xbox games since their launch on Nov. 19.

Teen Trouble

Social networking sites have long been a magnet for creeps looking to harm young girls. But parents have a new ally in their fight to protect their daughters:

Agencies

Vacation Planning

Long before travelers pull their suitcases down from the top shelf, RCI Global Vacation Network has begun modeling where they will go. Not on an individual

Agencies

Where Do You Hang?

Everyone has their favorite haunts on the Web. Some are places that you pop into every now and then, to make a quick purchase or check up on news. Others

Agencies

Marketing databases are overflowing with information — they can hold millions of records and thousands of data points on prospects and customers. The ready availability of data has fueled a tendency to analyze things to death; everyone wants to know something slightly different. An inexperienced analyst can end up fulfilling 101 analytical requests, when probably only 10 or so relate to actual success.

Agencies

The USPS Shapes Up

Great. We won. Congress has passed a postal reform bill, and our worries are over, right? Wrong. Although some reports stated that the 2007 rate hike

Agencies

CORRECTION

In the feature Stay in Touch (Direct, Oct. 1), PTC’s senior director of worldwide channel marketing was incorrectly identified as Greg Norman. Greg James

Agencies

Same Here, Same There

A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve.

Is the experience seamless? It should be.

Agencies

Yahoo! Strikes Out Again

Remember how it was in college? You were too busy partying in the dorm or frat house to fight your way through Dante’s

Agencies

Becoming a Pod Person

Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll