Month: January 2007
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Agencies
Search Helps Woman Turn Hobby Into Business
It all started back in 2000, when Stephanie White rediscovered a childhood pastime of making jewelry with beads. This, she thought, might be a good idea for an online business.
She used search engine marketing to grow SW Creations, a burgeoning enterprise that’s getting more than three million hits per month.
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Agencies
Resolve to Communicate Better in 2007
It’s the start of a New Year, so that means it’s time to make some meaningful New Year’s Resolutions. You know, the kind that will make more money for your clients and yourself. It’s time to take a new look at what exactly you are selling for your clients. It’s also when you look at who really are your customers and prospects.
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Agencies
Tips and Teasers
Owners and managers of small businesses in the western states are by far the most confident in the country about prospects for the next 12 months, according to International Profit Associates.
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Digital
Turn Ad Network Automates for Action
Search marketing was founded on the rock of cost-per-click, but lately large chunks of that rock seem to be eroding or turning slippery with moss, thanks to click fraud fears. As a result, both search marketing power Google and other smaller online ad players are trying out new models that earn revenue not from clicks but through other performance milestones.
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Agencies
MyRatePlan.com the Right Call for Phone Services Seekers
NASA and the Nobel Prize committee may be faced with more complex calculations, but for most of us, figuring out the best deal in a cell phone/ wireless plan combination in our local area comes about as close as we ever get to higher mathematics. But visitors seeking a roadmap through the wireless dark can turn to a consumer Web site, MyRatePlan.com, that consolidates information about available cell plans and handsets into a searchable database that users can access.
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Digital
One StepUp for Local Search
San Francisco-based StepUp, founded in 2004, offers a software solution that makes it easy for small local retailers to link their product information to Internet sites via StepUp
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Listline e-Newsletter 01/03/07
American City Business Journals Inc. has chosen Lake Group Media Inc. to
oversee the Sporting News Magazine file. Some 677,379 active subscribers
are named. -
Digital
Free Shipping Key to Online Shopping Satisfaction: Study
Web marketers looking to boost their customer satisfaction and loyalty metrics should strongly consider offerings free shipping and handling, according to a new consumer study.
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MeritDirect Awarded Auto Body Toolmart List
Merit Direct now represents the 27,978-name Auto Body Toolmart list. This B-to-B file, which consists of buyers of specialty tools and equipment for auto body repair, was previously managed by American List Counsel. Buyers spend an average of $450 annually.