6. Strong Visuals are Key
Sharing photos on platforms is one of the most common ways for users to communicate their interests and ideas, making it crucial for brands to participate in an effective way that portrays their brand identity. Users are more likely to engage with posts that showcase striking imagery. As an example, Twitter recently incorporated images into users’ timelines, and as a result, Tweets with images included now receive 18% more clicks.
7. Produce Compelling Video
YouTube has one of the fastest growing user bases and reaches more U.S.-based adults, ages 18-34, than any cable network. It’s a great story-telling platform for brands, and one that should be utilized to reach big audiences. Instagram is another rapidly growing platform that has embraced video content by allowing their users to create 15-second videos.
8. Optimize for Mobile
These days, people are glued to their devices, making it extremely important for brands to optimize their social efforts for mobile. This includes ensuring that all content looks great and is easy to share on small screen devices such as iPads and smart phones. The number of people accessing social platforms via mobile devices continues to increase rapidly. Since Q1 2011, the number of people who access the Internet via a mobile phone has increased by 60.3% to 818.4 million across the 31 GWI markets, according to GlobalWebIndex.
9. Implement an Influencer Strategy
Influencers and bloggers tend to have a lot of social clout. Brands should partner with the ones who are on-brand for them, and create interesting content and initiatives, utilizing the influencers’ large audiences to create buzz, virality, and awareness.
10. Reward Audiences for Their Engagement
Hosting contests and giveaways is a great way for brands to increase exposure by incentivizing users to “like,” follow, and/or share information about the brand for a chance to win a prize. Choose a reward that will resonate with your target audience to ensure optimal engagement.
Network
