Online Marketing Trends for 2013: Mobile, Attribution Modeling and Inbound Marketing
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“Online marketing in 2012 could be summed up in a few words: mobile, big brands and Google updates,” writes Joanna Lord, vice president of growth marketing at SEOmoz. So what will be in store for online marketing in 2013? Lord shares 10 predictions, among which are: increased “second screen” (i.e., mobile) value, an evolution in attribution modeling and tracking how channels affect each other, a rise in gamification, a growing emphasis on inbound marketing, an increase in loyalty marketing, brands as social influencers, and local marketing going mainstream. (Entrepreneur)
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.