Yahoo Inc. has named Penny Baldwin senior vice president, of global integrated marketing and brand management. She assumes this newly created position immediately and reports to Yahoo’s CMO Elisa Steele.
Baldwin will lead the company’s global brand efforts, and is responsible for developing and executing Yahoo’s brand marketing approach including brand management, corporate messaging, integrated marketing and advertising.
“One of Yahoo!’s greatest assets is its brand,” said Steele in a statement. “Our integrated, global approach is critical to our success and we have a deep business commitment to fulfill our promise to our users, customers and partners. Penny is uniquely qualified to lead the effort and her leadership, experiences, knowledge and skills are excellent additions to the Yahoo marketing team.”
Baldwin is a 20-year veteran of global brand strategy development and execution across all internal and market-facing touch points. Most recently, she served as managing partner of Young & Rubicam Brands, Y&R Advertising and Wunderman Direct Marketing.
