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WebTrends Names Alex Yoder CEO

Online marketing and analytics firm WebTrends Inc. has named Alex Yoder as the company’s new president and CEO, effective immediately.

Online marketing and analytics firm WebTrends Inc. has named Alex Yoder as the company’s new president and CEO, effective immediately. Yoder also takes a seat on the company’s board.

Yoder first joined the firm in 2000, when he served in a variety of sales positions. Between 2007 and 2008 he was VP of sales at Touch Clarity, a behavioral targeting company, before leaving that firm to rejoin WebTrends as VP of sales.

Yoder replaces Dan Stickel. The company did not offer any explanation behind Stickel’s departure.

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