Online marketing firm AdEx Media, Inc. has acquired the online lead generation business of Bay Harbor Marketing
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Online marketing firm AdEx Media, Inc. has acquired the online lead generation business of Bay Harbor Marketing, LLC. Bay Harbor’s proprietary software uses behavioral targeting to identify marketing prospects in financial services and other consumer interest segments.
Key members of the former Bay Harbor executive and management team, including managing member Kevin Dufficy, are joining AdEx Media, effective immediately.
