Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa’s largest marketing campaign in its 25-year history as an Olympic sponsor, the brand's emphasis on activating social media, and what he'll be doing during The Games.
A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior....More
White Castle is energizing its fervent fan base with a summer of contests challenging "Craver Nation" to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life....More
A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation....More
Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa’s largest marketing campaign in its 25-year history as an Olympic sponsor, the brand's emphasis on activating social media, and what he'll be doing during The Games....More
Shades of the Old Spice Guy! Sauza Blue Silver Tequila offers up a viral fireman who strips down, mixes a perfect margarita, and has an opinion about leggings vs. jeggings....More
