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For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were strongest. Only those actively visiting a site that offers information about what insurance packages to buy could be guaranteed to […]

By Ribeye VP of Product & Engineering Martin Lasarga Local media sellers are working harder than ever. As local TV revenue fragments across channels and competition for advertising dollars intensifies, many organizations no longer have the staffing models that once supported dedicated planners, traffickers, analysts, and account managers. The work still needs to get done. Increasingly, […]

The world of political advertising is still a little old school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me. TV is still the […]

Consumer brands often make the same seasonal PR mistake: They start pitching when shoppers begin buying. Editors, however, start planning those stories months earlier. While marketers and communicators focus on summer promotions, Prime Day and vacation season, many commerce editors are already building coverage around back-to-school shopping, holiday gift guides and Black Friday deals. The […]

Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups, such as politically independent news subscribers or niche investor communities. Recruiting those audiences can take weeks and cost thousands of dollars, often […]

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.

In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings. 

CTV has become a core performance channel, but measurement hasn’t kept pace with rising scrutiny from executives and finance teams. Today, marketers are expected to prove incremental revenue impact, not just impressions, reach, or platform-reported ROAS, and defend results in budget conversations. In this panel discussion, leaders from PebblePost and AdExchanger will examine why traditional […]

Ted Royer, Co-Founder and Creative Lead at Folk Devils, asks: What happens when technology weakens the traditional relationship between time and value?   Zach gained low-level advertising fame for the wrong reason.   In an anecdote that has circulated in agency circles for years, Zach was taking multiple freelance assignments simultaneously, collecting day rates from […]

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.