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MediaWhiz, an online marketing company, has bought LeadROI's lead management system for an undisclosed sum.
"The LeadROI technology acquisition provides MediaWhiz with a powerful new platform that makes aggregating, distributing, and converting leads from multiple sources more efficient and profitable, said Ed Kats, executive vice president of MediaWhiz, in a statement. This is a huge value add to our clients who are looking for ways to truly understand and improve their lead conversion processes going forward."