Informa Research Services, an Agoura Hills CA-based company providing services to the mortgage industry, has signed an agreement for a pilot program to use pay-per-call ads from Jambo to connect consumers and mortgage brokers.
The Jambo platform will identify the brokers served by Informa who are most likely to be relevant to a consumer searching for a mortgage in a given area. Besides adding relevance to online business listings, the Jambo service will send more highly qualified leads to the brokers and should give a boost to conversions.
Informa supplies mortage rate information to such Web sites as MSNMoney.com and The Motley Fool, as well as to a number of print publications nationwide.
“Pay-per-call advertising is a natural fit for the mortgage industry,” Jambo vice president of development Richard Rosen said in a statement. “No matter how one finds the broker—online or through a newspaper ad—the contact is usually made over the phone. Pay-per-call provides an efficient way to aggregate phone leads for advertisers.”
Informa will join the Jambo Ad Network, a collection of search engines, portals, directories and online and offline publishers intended to distribute Jambo ads and generate phone leads for marketers. Jambo has formed a number of partnerships with publishers in recent months, including InfoSpace, Local.com and print publications LA Weekly and Urban Pages.
Informa Research Services, an Agoura Hills CA-based company providing services to the mortgage industry, has signed an agreement for a pilot program to use pay-per-call ads from Jambo to connect consumers and mortgage brokers.
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