Inflection Point Media Launches B-to-B Internet Ad Network

Inflection Point Media (IPM) has launched an Internet advertising network that targets small and medium size businesses, using online search and directory profile data. The network reaches 32 million monthly Web site visitors.

Sales prospects are identified with search and online navigation data from Web sites participating in the network. Search and behavioral data are segmented to target advertising based on specific interest categories.

Clickstream data collection sources include Internet cookies for monitoring Web site usage and other custom Web site features, for identifying users’ computer operating systems and browsers and transactions.

“Knowing what audiences want to purchase is more important than where they are online. Our method of using search and directory based profiles blended with display advertising allows advertisers to reach decision makers as they move from exposure to consideration to actual purchase,” said in a statement Paul Bremer, vice president of sales and marketing at IPM..

American City Business Journals has invested $2.5 million in seed money for the IPM network. More than 60 Web sites associated with American City Business Journals are participating in this business-to-business ad network.

SBTV.com and StartupNation.com have also joined the IPM advertising network. SBTV.com is an Internet television network in the small business market. StartupNation.com targets entrepreneurs through online seminars, blogs, podcasts and other Internet media.

IPM based in South Norwalk, CT, was founded in August by Chris Hulse, who serves as CEO. Hulse was formerly vice president of strategic sales and business development for Business.com.