We’ve all seen the social media symbols pop up while watching TV and for marketers trying to engage through this interactive means with the TV viewing audience, things are looking up, but there’s work to do: Accenture study....More
The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That’s a solid number of consumers that it is engaging with making the page a good base to launch a new initiative on a dedicated tab, Mi milagro. Nuestra herencia....More
Scotts lawn care company has a full-on campaign underway that includes TV spots, in-store promos and an important influencer program on Facebook....More
Bennigan's, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a "Pub in a Box."...More
Can you define an "existing business relationship", and do you know what customers you have one with? Do you know if you can phone prospects just because they entered your contest? You need to be sure, because the FTC is taking an interest.....More
