PRESENCE MARKETING : Promotion & PR
Making the Connection(Promo) Promotion marketers often rely on call center reps to get samples or product information into consumers' hands. And loyalty and incentive programs are grounded in a rep's ability to clearly convey the benefits of the programs ... "Pirates" Booty: Record Number of Promotional Partners(Promo) Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.” ... Big Brother in the Grocery Aisle(Promo) Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays.... |
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TOP STORIES
After the Promotion: What Do I Do with the Names?
The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? ...
Sniff Sniff: Olfactory Marketing
(Promo) Put a bowl of Hershey Kisses on a counter, add the smell of chocolate and you're on your way to one of your most successful product launches. ...
Star Struck: The Continuing Appeal of Product Placement
(Promo) Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia, he must assemble an elite team and in one week travel to Riyadh to hunt down ...
Legal Check
(Promo) There's no doubt that promotional tactics are an effective way to increase consumer awareness of, and interaction with, a brand's products, with the ultimate goal of increasing sales. No promotion, however, can be successful if you run into unforeseen legal consequences. The following...
Street-to-Screen Casting Call
(Promo)If you missed some stunt that a marketer pulled on the street today, don't worry. Chances are it'll end up on TV-and not necessarily on the evening news....
Bad-Boy Marketing
(Promo) It's every marketer's worst nightmare: a promotion gone terribly wrong. Time Warner's Turner Broadcasting System learned some hard lessons about post-Sept. 11 marketing in January when it ran a street campaign that turned into a bomb scare in Boston. ...
Media Mash
(Promo) For years, promotions and branding were separate nations. Promotional campaigns were developed by agencies working separately from those responsible for branding, never daring to cross borders....
Front-Wheel Drive: Auto Show Madness
(Promo) Maybe singing in a Volkswagen Beetle isn't your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show rolls into Chicago this month....
Spring Breakaway
(Promo) Brace yourself: Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend....
Four Tactics for Engaging Women as Healthcare—and General--Consumers
Women as consumers are different from men as consumers in so many ways. Men typically home in directly to their goal, while women generally meander and enjoy the journey. ...
COLLOQUY Corner: Redemption Equals Loyalty
As we continue our monthly survey of Loyalty 101, it’s important to pause for a moment to discuss the most enjoyable aspect of loyalty program design: redemptions. After all, the privilege of redeeming for rewards is the reason your customers join your program in the first place. ...
The New Four P’s: Promoting Predictive Promotion Planning
If one accepts the premise that promotional devices can engage targets, two critical questions come to mind: Which activities will provide the best return on a promotion investment? How can promotion activities and budgets best be sequenced? ...
Happy New Year—Though Not for Toys ‘R’ Us
In December, Toys ‘R’ Us opened its first store in mainland China with great expectations that the largest emerging consumer market in the world would rush to embrace its mascot Gregory. ...
Super Duper Bowl
(Promo) Are you ready for some football? Brand marketers have been for months, but they're no longer thinking only of Super Bowl Sunday....
Event-Marketing Spending: Nowhere to Go but Up?
(Promo) First, the bad news: Spending on event marketing fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to "Promo" magazine's 2007 Event Marketing Trends survey....
