ONLINE MARKETING : Search Engine
Improve Your Homepage Performance SignificantlyIf you're in the middle of a homepage design review, you know there's a lot to consider. This week, MarketingSherpa's Anne Holland shares some things she's learned about the process. For a handy checklist of dos and don'ts, click here.... Search Engine BenchmarketingIn search engine marketing, the consumer’s attention is largely focused on three or four items at the top of a search results page. Getting into those high impact slots requires knocking someone else out… and doing it in a completely fluid environment where minute by minute adjustments and multiple factors keep the head-to-head action going 24x7.... FOCUS on
|
TOP STORIES
Will Cuil be a Cooler Search Engine Than Google?
A new search engine launched Sunday. It's called "Cuil" (pronounced "Cool") and it's supposed to be bigger, faster, and better than Google...
The Right Answers: What to Expect From Your SEO Partner
In my last column, Searching for SEO: How to Find the Right Partner, I discussed what questions you should ask any potential search vendor. The best responses aren't black and white...
Secondary Search: Search Marketing's Best Kept Secret
Secondary search—the implementation of a secondary SEM team to complement existing search campaigns—can do wonders for an organization. But it's still under the radar for many marketers...
Five Ways to Make SEO Work for You
How much attention do you pay to search engine optimization? Many marketers give it short shrift, not understanding that it can be the difference between success and failure...
How March Madness Can be March Ad-ness
Are you shelling out big bucks to advertise your brand during March Madness? If you are, you better include an online element. ...
Swimming Upstream: Ads in Videos Don’t Always Make a Good Impression
Not sure whether to put in-stream ads in your online video content? Consider this: a recent survey by Burst Media reports that over half (50.7%) of respondents stop watching an online video once they encounter an in-stream advertisement. And worse, 15.3% reported they immediately leave the site once they encounter such an ad in a video. ...
Red Zone: Internet Radio Station Uses Search and Viral Marketing to Find Audience
Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its cool – or is it hot? – jazz, swing and blues format....
Deal or No Deal: Wikidealz.com Tweaks the Affiliate Model
With the hope of bridging the worlds of social networking and online shopping, Wikidealz.com officially launched in late November. ...
E-News to Go
Newsweek and the Media Bloggers Association (MBA) have launched " The Ruckus," a new group blog about politics for Newsweek.com....
Social Media Monitoring and Analysis: Call It What You Will
Consider the diversity of terms widely espoused over the past couple of years to describe a set of technology solutions now offered by upwards of 40 marketing vendors and deployed by a rapidly-growing number of major companies within the realm of consumer-generated content. These terms include brand monitoring, buzz monitoring, social media monitoring, market influence analytics, and online consumer intelligence. ...
