ONLINE MARKETING : Search Engine
Improve Your Homepage Performance SignificantlyIf you're in the middle of a homepage design review, you know there's a lot to consider. This week, MarketingSherpa's Anne Holland shares some things she's learned about the process. For a handy checklist of dos and don'ts, click here.... Search Engine BenchmarketingIn search engine marketing, the consumer’s attention is largely focused on three or four items at the top of a search results page. Getting into those high impact slots requires knocking someone else out… and doing it in a completely fluid environment where minute by minute adjustments and multiple factors keep the head-to-head action going 24x7.... FOCUS on
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Plan for Tomorrow’s Search Engine Results Page Today
The results pages of top engines like Google, Yahoo! and Bing look little like they did even just a few years ago. They continue to evolve and become more personalized. ...
Search Performance and Pricing Extends to Display and Social Media
Although some valuable ad buys impose requirements for marketers to pay for impressions by the thousand, many display advertising opportunities can now be purchased on a per click or performance basis—and pricing is not their only similarity to search. ...
Integrate Owned, Earned and Paid Media in 2010
With 2010 looming, marketers should consider better integrating their paid search, natural search, display and social media campaigns to find the next competitive advantage. ...
Will Cuil be a Cooler Search Engine Than Google?
A new search engine launched Sunday. It's called "Cuil" (pronounced "Cool") and it's supposed to be bigger, faster, and better than Google...
The Right Answers: What to Expect From Your SEO Partner
In my last column, Searching for SEO: How to Find the Right Partner, I discussed what questions you should ask any potential search vendor. The best responses aren't black and white...
Secondary Search: Search Marketing's Best Kept Secret
Secondary search—the implementation of a secondary SEM team to complement existing search campaigns—can do wonders for an organization. But it's still under the radar for many marketers...
Five Ways to Make SEO Work for You
How much attention do you pay to search engine optimization? Many marketers give it short shrift, not understanding that it can be the difference between success and failure...
How March Madness Can be March Ad-ness
Are you shelling out big bucks to advertise your brand during March Madness? If you are, you better include an online element. ...
Swimming Upstream: Ads in Videos Don’t Always Make a Good Impression
Not sure whether to put in-stream ads in your online video content? Consider this: a recent survey by Burst Media reports that over half (50.7%) of respondents stop watching an online video once they encounter an in-stream advertisement. And worse, 15.3% reported they immediately leave the site once they encounter such an ad in a video. ...
Red Zone: Internet Radio Station Uses Search and Viral Marketing to Find Audience
Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its cool – or is it hot? – jazz, swing and blues format....
