ONLINE MARKETING : Email
E-mail: Marketing’s Neglected, Ugly StepchildA significant percentage of marketers who use e-mail do not care what their outbound messages look like, according to a recent study by online marketing services firm eROI. ... E-mail Services: Inhouse or Outsourced?With the growing popularity of on-demand software, also called software-as-a-service (SaaS), the old debate of in-sourcing vs. outsourcing rages on in many technology segments... Four Ways to Use Behavioral Data in E-mail to Reach Your Marketing GoalsBehavioral data are just what they seem—data that reveal the buying behavior of our customers and prospects. They generally are associated with Websites where companies capture and analyze the clickstream of visitors. ... |
TOP STORIES
Reputation, Not Content, Key To E-mail Deliverability: Study
If marketing e-mails aren't reaching targets' in-boxes, message content may be the least of the reason. According to a new study from Return Path, the reputation of a sending server's IP address and whether messages hit spam traps or other invalid e-mailboxes are key determinants for e-mail deliverability....
Best Practices: Why Your Website Must Encourage Email Sign-Ups
All email marketers want more subscribers. Subscribers spend money. If visitors come to your website for one reason or another, they should be encouraged to register to receive your emails. If thousands come to your site and fail to register, you don't have a very good website. ...
Acquisition Spending, Direct Mail on the Rise: Winterberry Report
Whether the check is in the mail is debatable, but marketers are increasingly writing checks for direct mail according to Bruce Biegel, managing director of Winterberry Group. Winterberry’s Outlook 2011: What To Expect In Digital & Direct Marketing reports that mail as an ad medium has seen a resurgence of late, and will continue to do so. ...
Lessons Learned in E-mail Can Make Social Media More Effective
Social media marketers likely feel a lot like e-mail marketers did 10 years ago—unsure of what tactics would prove to be effective, unable to rely on traditional direct marketing metrics, and eager for someone to introduce standards and best practices the industry could begin to rely on. ...
In E-Mail Copy, Length Matters
An age old direct marketing debate is getting new attention in e-communication circles: copy length. Should you keep it short or go long to reach your goals? ...
Useful Analytics
If you have an analytics person on your staff, you should always be looking for way for her to improve your marketing operations. For example, if you send promotional e-mails to registered customers, she should take advantage of the wilderness of numbers that can be analyzed with profitable results...
YourSpace May Soon Be YourInbox Too
When people think of social networking sites they usually don't consider e-mail as part of the equation. However this will soon change, especially in light of recent announcements for upgraded social networking sites by Yahoo and Google. ...
E-Mail Confidential: Amy Africa Tells All
What factors determine whether your e-mails will get opened, read and clicked on? Consultant Amy Africa of Eight by Eight, who spoke at the recent Direct Marketing Association Catalog on the Road Day in Cambridge, MA has the answers....
Ho Ho Or Ho Hum: Some E-mails Miss the Mark
Up on the laptop, Click, click, click. Some missives inspired sales, While the others didn't stick. ...
Lazy PR People, or Improper E-mail Appends?
Sometimes I groan when a press release comes across my inbox. But I'm not about to go all Chris Anderson on the public relations people who send me things of no relevance to my publications....
Blocking PR People – At Long Last, Lazy Flacks Get Their Comeuppance
You think Len Stein, the president of New Rochelle, NY-based Visibility Public Relations, is angry about Wired magazine editor-in-chief Chris Anderson's "had enough" moment, which involved posting the e-mail addresses of the PR flacks who fill his inbox with irrelevant press releases daily? He's not....
Special Delivery: E-Mail Marketers Look Ahead To 2008
(Direct) Speak to e-mail marketers for any length of time about their craft, and sooner or later the topic of deliverability will come up. This year's e-mail roundtable was no exception as four top e-mailers outlined what they see as having the biggest impact on the industry in the last year and going into 2008. ...
Rolling Strikes: Who says the word "free" doesn't work with e-mail?
(DIRECT) Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses. Some managers say the database has helped them meet their sales goals for the year. ...
Call it E-RFM: Traditional Metrics See New Life in E-Mail
(Multichannel Merchant) Recent developments in e-mail marketing are creating new possibilities for an old set of direct marketing metrics: recency, frequency and monetary value....
