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Mar. 1, 2008

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Direct

War of Words

Ron Paul's (failed?) presidential campaign certainly demonstrated online fundraising prowess. But good old-fashioned direct mail played a highly unusual...More
Oct. 11, 2006

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Direct

Officepdx.com Pegs Growth on Search Marketing

Husband and wife team Tony Secolo and Kelly Coller operate Office, a hip store in Portland, OR that sells an eclectic mix of office products and art supplies. The couple has branched out, sponsoring an art gallery and an event space. Now, they're moving beyond their local area, into cyberspace with officepdx.com...More
Aug. 17, 2006

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Chief Marketer

Just How Much Should You Give Them in Your E-Zine?

The right number of articles for a newsletter is however many it takes to do the job. And the job is reaching your target audience, getting your message across, and persuading your readers to take whatever action it is that you want them to take....More
Jul. 1, 2006

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Direct

E-mailer Asks Permission Again

The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization's e-mail director is happy about...More
Nov. 1, 2005

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Direct

PTC Starts E-zine Program

PTC, A FIRM THAT OFFERS product life-cycle management tools, has launched an e-mail newsletter program for its value-added resellers, enabling them to...More
Oct. 1, 2005

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Direct

This One's for You

THE QUESTION IS ENOUGH TO daunt any marketer: How do you come up with stories for dozens if not hundreds of personalized e-mail newsletter editions? The...More
Sep. 25, 2005

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Chief Marketer

Metrics for Marketing to Luxury Buyers

The rich really are different from the mass market--and companies had better treat them that way. That's what Milton Pedraza, CEO of the New York-based Luxury Institute, says in introducing a set of metrics designed to measure how high-end customers feel about their experiences with the Louis Vuittons and Neiman-Marcuses of the world....More
May 10, 2005

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Chief Marketer

How Many Newsletters Should You Publish?

A general newsletter is a great way to get started in the e-zine game, especially if your audience is diverse. You can use a general-interest newsletter to promote a wide variety of offerings and see what works....More
May 10, 2005

article

Chief Marketer

How Many Articles Does a Newsletter Need?

Q: What’s the right number of articles for an issue of your e-mail newsletter? A: Seven. Only kidding. There is no magic number of articles that works for every newsletter....More
Mar. 30, 2005

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Direct

When to Sell—And When Not to Sell

Tips on providing valuable content in e-mail newsletters...More

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