Newsletters

1 Campaigns Hint Water Launches Sexy Campaign To Tap Into Culture Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution as water that tastes “really freaking good,” said Allison Cullman, Senior Vice President of Marketing. Here's the company's plan to re-energize its decades-old brand. READ FULL […]

You’ve likely seen soccer legend David Beckham star in a brand campaign or two leading up to this summer’s FIFA World Cup. Perhaps it was Adidas, Bank of America or Stella — or Verizon, which we covered back in October. As of last week, add The Home Depot to the list of brands he’s showing […]

1 Campaigns Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes. David Beckham stars in The Home Depot’s “Build it Like Beckham” marketing campaign tied to the FIFA World Cup. We spoke with the brand's Creative Marketing VP about its origins.  READ FULL STORY 2 Online Advertising Strong Retail Relationship at Target Drives Sales […]

Warehouse retailer Sam’s Club is tapping its most loyal customers — members of its current membership — to become influencers. We spoke with Diana Marshall, Executive Vice President and Chief Experience Officer, about how its recently launched creator network will represent a key part of the brand’s marketing pie in 2026, and why she believes […]

Sponsored by: 1 AI 8 Ways to Use AI in Marketing, According to Anthropic’s Austin Lau Insights and best practices for marketing teams experimenting with Claude and other LLMs, according to Anthropic's growth marketer Austin Lau. READ FULL STORY 2 Campaigns Claire’s Shifts Target Market to Tweens With ‘On-Trend, On-Time’ Products Chief Brand Officer Michelle […]

Sponsored by: Austin Lau joined Anthropic — the makers of AI model Claude — in 2024 as the company’s first growth marketing hire in the U.S. Since then, he’s built out performance marketing, SEO, lifecycle, attribution and a suite of AI-powered workflows largely on his own, contributing to the company’s meteoric rise from $150 million […]

Sponsored by: 1 Possible 2026 Pepsi CMO Takes 'Omni-First' Mindset for Prebiotic Cola Launch Mark Kirkham, CMO at PepsiCo Beverages U.S., details why brands need to have an omnichannel-first mindset for marketing and product launches. READ FULL STORY 2 Demand Gen Liquid I.V.’s McLaren Racing Partnership Cements its Foothold in Formula 1 When Lando Norris […]

Sponsored by: Last week we covered how CMOs keynoting the POSSIBLE conference are integrating AI into their marketing organizations, from streamlining workflows to building synthetic consumer personas. This week we continue our conference coverage with a look at PepsiCo’s probiotic cola rollout, which leveraged Walmart Connect to launch exclusively online and apply the learnings to […]

Sponsored by: Last week we covered how CMOs keynoting the POSSIBLE conference are integrating AI into their marketing organizations, from streamlining workflows to building synthetic consumer personas. This week's conference coverage turns to PepsiCo's prebiotic cola launch — how the brand used Walmart Connect to debut exclusively online, then applied those learnings to its retail […]

Sponsored by: 1 AI The Real Power Partners: AI and the Human Marketer Tom Kaneshige, Chief Content Officer at the CMO Council, explains why the strongest marketing results come from pairing machine intelligence with human judgment. READ FULL STORY 2 Branding/Marketing Liquid Death CEO on Building a Provocative Brand, Small Marketing Budgets and Super Bowl Ads […]