Warner Music Group has named Scott Pascucci as president of the newly formed Warner Strategic Marketing, a division that will include Rhino Entertainment, Warner Special Products and WMG’s commercial marketing department.
Based in Burbank, Pascucci will be responsible for developing new opportunities in the marketing and promotion of Warner Music Group’s catalog and maximizing synergies within AOL Time Warner and with third parties. He will report to David Mount, CEO of WEA Inc., WMG’s sales, manufacturing and packaging division.
Pascucci joins the company from Sony Music Entertainment where most recently he was senior vice president, of business affairs, new technology and business development. Prior to that, he served as that company’s senior vice president of business affairs, West Coast.
