Joel Erhlich, formerly Senior VP-Advertising and Promotions at Warner Bros. Consumer Products/DC Comics, will head Youth Marketing International as President and COO. YMI founder Roberta Nusim will remain as publisher with the New York City-based agency, which targets kids from preschool age through college. Clients include American Express, Burger King, and NASCAR.
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Joel Erhlich, formerly Senior VP-Advertising and Promotions at Warner Bros. Consumer Products/DC Comics, will head Youth Marketing International as President and COO.
YMI founder Roberta Nusim will remain as publisher with the New York City-based agency, which targets kids from preschool age through college.
Clients include American Express, Burger King, and NASCAR.
