March 2001
Now midway through a landmark 10-year deal, McDonald’s Corp., Oak Brook, IL, extended its marketing partnership with Burbank, CA-based Walt Disney Co. last month by opening a new restaurant called Burger Invasion in Anaheim’s California Adventure Park on Feb. 8. The burger-shaped restaurant marks the first time McDonald’s placed a sales outlet inside a Disney park. The agreement lets McD sell Happy Meals featuring Disney characters — including the venerable Mickey Mouse, who has never before been licensed outside the Disney family.
February 2001
Walt Disney Internet Group, Los Angeles, struck a three-year, $100 million deal with Compaq Computer Corp., Houston, TX, through which it will buy equipment and services in exchange for Compaq’s commitment to advertise on such Disney sites as ABC.com and ESPN.com.
