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Visa, Disney Launch First Co-Marketing Effort

In the first promotion under their new 10-year marketing alliance, Visa and Walt Disney Co. this week kick off the Unlock the Magic sweepstakes. Every time cardholders use their card between May 1 and June 30, Visa members will be automatically entered for a chance to visit the Walt Disney World Resort in Orlando along with seven guests. More than 100 winners will be selected worldwide. Winners will

In the first promotion under their new 10-year marketing alliance, Visa and Walt Disney Co. this week kick off the Unlock the Magic sweepstakes.

Every time cardholders use their card between May 1 and June 30, Visa members will be automatically entered for a chance to visit the Walt Disney World Resort in Orlando along with seven guests. More than 100 winners will be selected worldwide.

Winners will gather for an exclusive after-hours Magic Kingdom party with a red-carpet welcome and access to select park attractions.

The Frankel team in San Francisco handles.

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