Online ad firm ValueClick said revenues and profits in third-quarter 2005 were up over the same period in 2004, thanks in large part to acquisitions made earlier in the year.
Q3 revenue was $81.4 million, up 87% from $43.5 million in the same quarter last year. Net profit for the quarter was $11 million, almost a 45% year-over-year increase from $7.6 million in Q3 2004.
Third-quarter 2005 results take in a full quarter of operations at PriceRunner, the acomparison shopping engine that ValueClick acquired in August 2004, and E-Babylon, an online retailer of ink and toner products, and Web Clients, an online lead generation network. Both E-Babylon and Web Clients were purchased in June 2005. Advertising network FastClick, the small-to-medium-publisher ad network acquired in September, was not included in the Q3 operating results.
The company announced that the quarterly results have led it to raise the fiscal 2005 guidance issued on Sept. 30. ValueClick now projects annual 2005 revenue of $291 million to $304 million, and 2006 revenue of $480 million to $500 million.
“ValueClick has become a true leader in its three principal businesses of display ad networks, lead-generation networks and affilate marketing solutions,” said James Zarley, ValueClick’s chairman and CEO. “Our unique breadth and scale positions us to capitalize on the industry’s secular growth.”
ValueClick Media provides brand advertising and direct marketing services through its ValueClick brand, Value Click Direct, ValueClick Search and the new FastClick and WebClients divisions, included web ads, co-registration, pay-per-click search and e-mail marketing. ValueClick also operates affiliate marketing company Commission Junction and Mediaplex, a tech nolgoy and services platform for managing online advertising and permission-based e-mail campaigns.
