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USPS Delivers Biggest-Ever Direct-Mail Drive

The U.S. Postal Service last week delivered its first-ever Holiday Guide to all 110 million U.S. households. USPS claims this is the first time a direct-mail effort has hit every U.S. home in the same week.

The U.S. Postal Service last week delivered its first-ever Holiday Guide to all 110 million U.S. households. USPS claims this is the first time a direct-mail effort has hit every U.S. home in the same week.

The four-color booklet explains shipping options for holiday gifts, including Click-N-Ship home service. Draft, Chicago, handles.

"Typically there is an after-Thanksgiving rush to mail in time for the holidays. This year everyone in the U.S. will have help ... knowing what their options are," said Draft Account Director Nancy Forster in a statement.

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