April 2001
Universal Studios Consumer Products, Universal City, CA, signed a three-year licensing deal with toy maker Lego Co., Enfield, CT, to create product based on July release Jurassic Park III. The line features the Lego & Steven Spielberg MovieMaker Set.
February 2001
Start Your Engines Kick-start that ho-hum corporate Web site with Engines, 15- to 30-second promotional commercials that tell a company’s story using Macromedia Flash technology, logos, original graphics, music, and audio tracks. Not wanting to stick potential viewers with the World Wide Wait so often associated with graphics-heavy Web sites, maker FutureEngine, Inc., Studio City, CA, produces the spots using low bandwidths significantly smaller than AVI or MPEG formats. Set-up requires no more than a link from a company’s Web site. Engine spots have been used by such big-name advertisers as McDonald’s, AT&T, Disney, Honda, Universal Studios, and Warner Bros. (for last fall’s Battlefield Earth). More info: 818-992-7999 or FutureEngine.com.
