The Internet Advertising Bureau (IAB), a UK-based trade association, has agreed to follow the Federation of European Direct Marketing Association’s Code of Conduct for E-Commerce And Interactive Marketing.
“The Fedma Code represents good practice within the industry. As an industry body devoted to unifying and representing the interests of companies at the cutting edge of the development of interactive advertising, electronic commerce and online marketing, the IAB fully supports and endorses the code,” said Barbara Newman, chair of the IAB’s E-Commerce Working Group, in a statement.
